CalArk needed a new website, so I learned what they needed, hired the web and graphic design experts to make it professional, and rewrote the content.

Many writers can lay out your facts, but I also provide communications strategies to get (and keep) your audience reading—then motivate them to act. I’m adept at hooking the reader, making concepts fun, and encouraging action.

The Problem: CalArk Logistics wanted me to modernize their Internet presence, updating their website and using social media to reach both potential clients and far-flung long haul truck drivers.

The Solution: I hired a photographer and graphic designer, and together we completely rewrote and redesigned the site for desktop and mobile. Five years later, CalArk still uses the wording, images, and design we created for them.