Hi. I’m Cathy.

You want to explain something complicated in a friendly, simple way.

I can help simplify the equation and solve your wording problems.

What’s your problem?

It makes sense to you.

Explaining the difference between universal life insurance long-term care riders (like I did for Transamerica)?

Creating management training guides for changing oil in fewer than fifteen minutes every time (like I did for Chrysler and Nissan)?

Training IT phone reps to help callers connect Bluetooth blood pressure cuffs (like I did for Kaiser Permanente)?

Whatever your tricky topic, I can line up the numbers and solve for your audience. I’ve created everything from whitepapers to video scripts, training guides to multimedia marketing campaigns, magazine articles to national corporate newsletters.

My experience, audience understanding, and cheerful outlook will add up to making your job easier!

Get a free, fast quote here!

Who’s your audience?

What does your reader or viewer care about?

How will they benefit from reading your instruction manual or calling your sales number?

What wording would make that audience feel respected, intrigued, and motivated to act?

My math allows for empathy and Flesch-Kincaid grade-level analysis, to communicate the complex clearly (the common denominator that helps content add up).

Check my math (free quote) here!

See just a few examples of my work at the links below.

01 – Transamerica Employee Benefits

02 – Mothering Magazine

03 – CalArk Trucking

04 – Individual Author

05 – Dillard’s

06 – The Broadmoor

My CV

My experience in several industries gives me an enhanced ability to figure out whatever new math is thrown my way, so I can quickly absorb, simplify, and explain your subject. I’ve added up words for:

  • automotive service training

  • logistics (long-haul trucking with remote workforce)

  • investment banking

  • national magazines on spec

  • retirement solutions

  • employee workplace benefits

  • asbestos removal

  • women’s prison and children’s hospital programs

  • Spanish language translation and editing

  • IT phone rep training design for a major medical insurer

  • political and service groups

  • novel, memoir, and non-fiction book writing and editing

  • novel and non-fiction book proposals

  • presentations for national conferences

  • literary agent research and contact information compilation

  • eCommerce for a national department store chain

  • resumé writing and editing for consulting company

  • university newspaper and annual literary journal

Here’s a link to my updated resume.

Have a question about my knowledge of your subject? Is your favorite number for quotes a zero? Check my math with a free quote here!

About Me

With over 20 years experience, I’ve developed my skills and knowledge into highly tuned content calculus. More importantly, I know how to use my innate empathy to get into a reader’s or viewer’s head and find ways to motivate them to take that action you hope to make happen.

Ask me a question here!